ABOUT FBW+

Providing customized solution with an analytical, integrated marketing approach in the following areas:

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• Brand Management

• Omni-Channel Marketing Communication

• PR

• Event & Campaign Management

• New Product Launch & Commercialization

• Sales Planning

• Trade/Customer Marketing

• Pricing/Promotional/Merchandising/Assortment Strategy

 

Whether you are looking for support in planning and executing a small event or a multi-faceted campaign or an integrated marketing strategy, I will find a customized solution to fit your budget and drive your business.

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Over 15 years working in best-in-class Consumer Packaged Goods and retail organizations with successful brands such as HP, Timex, Versace, Salvatore Ferragamo, Elizabeth Arden, Buckleys, Trident, Dentyne, and Duracell, Gillette to name a few.

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Prior Corporate experience: Timex, HP Inc., Heart & Stroke Lottery, Walmart, Elizabeth Arden, Novartis Consumer Health, Cadbury plc, Duracell, Gillette, Toronto Region Board of Trade

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Marketing tactics:  Traditional (Radio, TV, OOH, Print, Direct Mail, Experiential, Demos, Trade shows, Events), Digital (Website development & management, SEM, Email, Demand Generation, Re-targeting, Geo-targeting, On-line sales), Social Media (AON, Paid, Social Influencers), PR, Mobile, In-store collateral/Merchandising.

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